Sportswear: Rising Popularity in India
With the rising popularity of sports in India, demand in sportswear
has witnessed an upward curve. More and more youngsters are taking interest in sports activities in schools & colleges; so much so that they have started receiving professional training from coaches. This has accelerated the sale in sports clothing of cricket, football, hockey, badminton, tennis, volleyball and other games..
From head to toe, sports apparel includes everything - cap, helmet, gloves, sports shirts, t-shirts, abdomen guards, shoes, knee-ball guards, thigh-pads, chest guards, pads, footwear etc. Moreover, track pants and sweat shirts are also part of sports clothing. The business of sportswear India is taking long strides as multinational companies take a plunge in this business.
GenY wants everything in fashion, and therefore, young guys and gals wear designer sports t shirts, tracksuits and trousers. This has given birth to an entire industry of trendy sports apparel, which is manufactured by big brands under the supervision of top designers of international repute.