Peter England Shirt: Spirit & Lifestyle of Young India

Peter England is a 15-year old fashion brand in India and one of the most trusted apparel products from the house of Aditya Birla Nuvo - a company under the aegis of Aditya Birla Group. From a humble beginning by manufacturing army uniforms in 1889, the brand has a long journey of to what is known today as the brand leader in ready-to-wear Peter England shirts.

Peter England India was launched with an out-of-the-box brand positioning - the Honest Shirt. And within a short period of time, Peter England shirts have reached 100-crore turnover. After the success of Peter England shirts, Peter England India strategically launched Peter England suits; sensing the spirit and lifestyle of young Indians, Peter England unveiled a new class of dressing with its Peter England Elite line of clothing.

With the changing times, Peter England India has adopted the latest marketing strategy and got itself associated with Chennai Super Kings (CSK) to enhance its brand. The apparel sponsor for this IPL team launched Peter England t-shirt, which became immensely popular across the country. For their future expansion, Peter England has plans to strengthen its presence across the Asia.