30 Day MBA in Marketing: Learn the Essential Top Business School Marketing Disciplines Skills and Language That Are Vital for Career Progressio (Paperback)

30 Day MBA in Marketing: Learn the Essential Top Business School Marketing Disciplines Skills and Language That Are Vital for Career Progressio Book Description

About the Book :

"The 30 Day MBA in Marketing" gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are alos appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."

About the Author :

Colin Barrow was formerly Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA program. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria

Book Details

Customer Reviews : 30 Day MBA in Marketing: Learn the Essential Top Business School Marketing Disciplines Skills and Language That Are Vital for Career Progressio

Be the first one to review this product!

Have you used this product?

    

Discussion : 30 Day MBA in Marketing: Learn the Essential Top Business School Marketing Disciplines Skills and Language That Are Vital for Career Progressio