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30 Day MBA in Marketing: Learn the Essential Top Business School Marketing Disciplines Skills and Language That Are Vital for Career Progressio

30 Day MBA in Marketing: Learn the Essential Top Business School Marketing Disciplines Skills and Language That Are Vital for Career Progressio (Paperback)

By Colin Barrow 
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Publisher: Kogan Page
Edition: Paperback
Language: English
ISBN: 0749462175
EAN: 9780749462178
No. of Units: 1
No. of Pages: 252
Publish Date: 2011-9-15
Binding: Paperback
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Description

About the Book :

"The 30 Day MBA in Marketing" gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are alos appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."

About the Author :

Colin Barrow
was formerly Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA program. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria

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Specification

Title: 30 Day MBA in Marketing: Learn the Essential Top Business School Marketing Disciplines Skills and Language That Are Vital for Career Progressio
Publisher: Kogan Page
Author: Colin Barrow
Edition: Paperback
Language: English
ISBN: 0749462175
EAN: 9780749462178
No. of Units: 1
No. of Pages: 252
Publish Date: 2011-9-15
Binding: Paperback

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