Amul's India (Paperback)

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Amul's India Book Description

About the Book :

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the popular history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amuls India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.

About the Author :

The book is a compilation of contributions by many well-known personalities. The main essay is by Santosh Desai. Other contributors include Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee.

Book Details


Title: Amul's India
Publisher: Collins Business
Author: Gujarat Co Operative Milk Marketing
Edition: Paperback
ISBN:

9350291495

EAN:

9789350291498

No. of Pages: 224
Deliverable Countries: This product ships to India, Sri Lanka.

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The book Amul's India by Gujarat Co Operative Milk Marketing (author) is published or distributed by Collins Business [9350291495, 9789350291498]. Amul's India has Paperback binding and this format has 224 number of pages of content for use.
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