The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (Paperback)

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty Book Description

About the Book :

Apples 5 Core PrinciplesNow in the Palm of Your Hand!Steve Jobs and Apple re-imagined retail. The Apple Experience reveals the secrets to the iconic brands unparalleled success during one of the most difficult retail environments in decades.A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that Apples customer-facing employees follow to engage customers in a retail setting:Approach Probe PresentListen End with a fond farewellLearn how to serve both internal and external companies, create fearless employees, and develop a feedback loop that benefits everyone at every level.

About the Author :

Carmine Gallo is a communications consultant for some of the worlds top brands. He is the bestselling author of The Presentation Secrets of Steve Jobs, The Innovation Secrets of Steve Jobs, and The Power of Foursquare

Contents :

Part I: Inspiring Your Internal Customer1 Dream Bigger 2 Hire for Smiles 3 Cultivate Fearless Employees 4 Build Trust 5 Foster a Feedback Loop 6 Develop Multitaskers 7 Empower Your EmployeesPart II: Serving Your External Customer8 Follow Apples Five Steps of Service 9 Reset Your Customers Internal Clock 10 Sell the Benefit 11 Unleash Your Customers Inner Genius 12 Create Wow Moments 13 Rehearse the Script 14 Deliver a Consistent Experience Part III: Setting the Stage15 Eliminate the Clutter 16 Pay Attention to Design Details 17 Design Multisensory Experiences Conclusion: The Soul of Apple Notes Index

Book Details

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