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"Beyond the Familiar" offers a practical framework to help companies achieve long-term organic profit growth. It focuses on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer solutions and experiences and a strong brand. It gives specific advice and examples on how to: Offer and communicate a clear, relevant customer promiseBuild customer trust by reliably delivering that promiseDrive the market by continuously improving the offer, while still reliably delivering itGet further ahead by occasionally innovating beyond the familiarSupport all this with an open organizational culture.
If you're looking for valid, practical guidance on how to achieve long term organic profit growth, it's in your hands.
Beyond the Familiar: Long- Term Growth Through Customer Focus and Innovation
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