Beyond the Familiar: Long- Term Growth Through Customer Focus and Innovation

Beyond the Familiar: Long- Term Growth Through Customer Focus and Innovation (Hardcover)

By Patrick Barwise , Sean Meehan 
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Publisher: Jossey-Bass
Edition: Hardcover
Language: English
ISBN: 0470976314
EAN: 9780470976319
No. of Units: 1
No. of Pages: 174
Publish Date: 2011-4-11
Binding: Hardcover

Description

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant "customer promise" Build "customer trust" by reliably delivering that promise "Continuously improve" the promise, while still reliably delivering it Drive the market by "innovating" beyond the familiar Support all this with an "open organization" that promotes frank discussion based on clear facts and market feedback.

Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

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Specification

Title: Beyond the Familiar: Long- Term Growth Through Customer Focus and Innovation
Publisher: Jossey-Bass
Author: Patrick Barwise , Sean Meehan
Edition: Hardcover
Language: English
ISBN: 0470976314
EAN: 9780470976319
No. of Units: 1
No. of Pages: 174
Publish Date: 2011-4-11
Binding: Hardcover

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