Buy any Lifestyle Product worth Rs.1500 & get a Stylish Men's watch worth Rs 1500 FREE Use code AQUA6 & get 6% extra discount on Water Purifiers
Brand Valued: How socially valued brands hold the key to a sustainable future and business success

Brand Valued: How socially valued brands hold the key to a sustainable future and business success (Paperback)

By Author : Guy Champniss Fernando Rodes 

Available.
New & Used from sellers starting at

Also Available In:

Edition Price Availability
Paperback 2012 414 In Stock.
New & Used from sellers starting at

Brand Valued: How socially valued brands hold the key to a sustainable future and business success Description

About the Book :

Contents :

Brand Valued provides: The tools necessary to stimulate dialogueand new ways of thinkingbetween a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website.Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.

Book Details


Title: Brand Valued: How socially valued brands hold the key to a sustainable future and business success
Publisher:
Author: Guy Champniss Fernando Rodes
Edition: Paperback
ISBN: 1119976677
EAN: 9781119976677
Publish Date: 2012-1-1
Binding: Paperback
Deliverable Countries: This product ships to Restricted International (Books).

Discussion : Brand Valued: How socially valued brands hold the key to a sustainable future and business success

See Discussion
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
Bastard Prince