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Businessworld's Marketing Whitebook 2011-2012 is back with the latest data and insights into the changes in consumer trends, spends and needs. The 7th edition also offers perspectives on some new segments like new media marketing, women consumers, home furnishings, sports and film marketing and banking services. This edition takes a... more
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About the Book : We have taken exclusive distribution of a title “ Contemporary Banking In India” Publisher by Business World and edited by Naina Lal Kidwai Head of HSBC’s Country head and Executive Director on the Asia-Pacific Board. This is first book written capturing the development and issues of... more
Available.
Businessworld-s guide for marketers, The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behavior in India. Anchored by essays from consumer experts, the sixth edition examines buying behavior in consumption trends and in the different product and service markets. Based on current research from India-s best... more