Showing 1-20 of 540
Books on Business & Economics > Consumer Behavior > General
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1.
By
Robert B Cialdini
[Paperback 2007]
645
522
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"Influence," the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on... more
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2.
By
Richard H Thaler ,
Cass R Sunstein
[Paperback 2009]
399
327
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Citing decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom. "Nudge" is about choicesahow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a... more
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3.
By
Dan Ariely
[Paperback 2011]
299
224
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The provocative follow-up to the "New York Times" bestseller "Predictably Irrational" Why can large bonuses make CEOs less productive? How can confusing directions actually help us? Why is revenge so important to us? Why is there such a big difference between what we "think" will make us happy and what... more
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4.
By
Chris Anderson
[Paperback 2009]
450
338
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The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since... more
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5.
[Paperback 2010]
550
456
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Consumer Behavior is the text that set the standard for consumer behavior study. The book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on... more
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6.
By
Kay Yut Chen
[Paperback 2011]
399
295
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Chen's groundbreaking research into human behavior turned into tangible results for Hewlett-Packard, saving the company millions of dollars, simply by explaining why people really do the things they do. This text translates the findings of behavioral economics into concrete actions to achieve new levels of success.... more
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7.
By
Ellen Ruppel Shell
[Paperback 2010]
550
407
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A myth-shattering investigation of the true cost of America's passion for finding a better bargain From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined... more
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8.
By
Paco Underhill
[Paperback]
450
356
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A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes. Is there a method to our madness when... more
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9.
By
Dheeraj Sinha
[Paperback 2011]
400
308
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" Consumer India "looks at changing consumption patterns with insights into how the Indian consumer thinks and behaves, and how to get a share of the opening wallet. About the Book : Consumer India looks at changing consumption patterns with insights into how the Indian consumer thinks and behaves, and... more
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10.
By
Peter Lunn
[Paperback 2010]
650
514
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Human instincts are surprisingly sophisticated and subtle, having adapted over generations of trading with each other. Understanding how these instincts work can not only change the way you think about your own affairs, it can alter how you think about a whole range of economic and business issues (from what... more
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11.
[Paperback 2009]
225
184
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12.
By
Jerry Olson Paul Peter
[Paperback, 7th Edition]
495
406
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The seventh edition of Consumer Behavior and Marketing Strategy continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behavior knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has... more
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13.
By
M S Raju Dominique
[Paperback 2004, 1st Edition]
460
391
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About the Book : This book offers a comprehensive coverage of the science of Consumer Behavior for the students in business schools. This is the first book on consumer behavior, focused on Asia-India in particular, that is specially designed to be a textbook for teaching undergraduate and postgraduate classes in... more
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14.
[2009]
395
336
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15.
By
Kardes
[Paperback 2012, 1st Edition]
399
323
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16.
[Paperback 2009]
575
518
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India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics... more
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17.
[Unknown]
565
463
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18.
By
Roger Blackwell ,
Paul W Miniad ,
James F Engel
[Paperback 2008]
440
356
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"Consumer Behavior, offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business... more
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19.
[Paperback, 1st Edition]
350
287
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This book provides a thorough analytical insight into various facets of consumer behaviour with special reference to India and pan Asia. The book focuses on the phenomenal changes in the behavioural dimensions of the 21st century consumers and their implications to the contemporary business world. The purview of the book... more
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20.
[Paperback, 2nd Edition]
375
308
(18% OFF)
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