Books on Business & Economics > Marketing

1.

Marketing 3.0: From Products to Customers to the Human Spirit
By Philip Kotler , Hermawan Kartajaya , Iwan Setiawan [Hardcover 2010]
1,407 1,069 (24% OFF)
28 new & used from sellers starting at 964
Available. Ships Free to India in 8-10 days
2.

Marketing Management: A South Asian Perspective (International Edition)
By Philip Kotler , Kevin Lane Keller , Abraham Koshy , Mithileswar Jha [Paperback, 13th Edition]
699 524 (25% OFF)
35 new & used from sellers starting at 699
In Stock. Ships Free to India in 1-2 days The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent... more
3.

Thorns To Competition
By Arindam Chaudhuri , Rajita Chaudhuri [2011, 1st Edition]
395 296 (25% OFF)
1 new & used from sellers starting at 7,198
In Stock. Ships Free to India in 1-2 days THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21st century through the acronym T-H-O-R-N-S. The authors profile the -Thorns- in Competition thus: Target It Right Hit Where It Hurts Obsess...... more
4.

The Marketing Whitebook 2011- 2012
By Businessworld [Paperback 2011]
24 new & used from sellers starting at 599
Available. Businessworld's Marketing Whitebook 2011-2012 is back with the latest data and insights into the changes in consumer trends, spends and needs. The 7th edition also offers perspectives on some new segments like new media marketing, women consumers, home furnishings, sports and film marketing and banking services. This edition takes a... more
5.

Twitter Power 2.0: How To Dominate Your Market One Tweet At A Time
By Joel Comm [Paperback 2010]
425 332 (22% OFF)
4 new & used from sellers starting at 425
In Stock. Ships Free to India in 1-2 days This revised and updated edition of Twitter Power explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed... more
6.

Purple Cow: Transform Your Business by Being Remarkable
By Seth Godin [Paperback 2007]
350 276 (21% OFF)
26 new & used from sellers starting at 679
In Stock. Ships Free to India in 1-2 days In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. In "Purple Cow, "Godin urges business... more
Other Editions: Hardcover 2003 Hardcover 2009
7.

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
By Geoffrey A Moore [Paperback 2004]
958 747 (22% OFF)
19 new & used from sellers starting at 378
Available. Ships Free to India in 8-10 days In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the... more
8.

The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt- Free Play
By Neil A Fiore [Paperback 2007]
845 659 (22% OFF)
25 new & used from sellers starting at 666
Available. Ships Free to India in 8-10 days Originally published by Tarcher in 1988, "The Now Habit" has sold more than 58,000 copies, and is as relevant as ever! Author Neil Fiore offers the first comprehensive strategy to overcome the causes of procrastination and to eliminate its deleterious effects. His techniques will help any busy person get more... more
9.

The One to One Manager: Real- World Lessons in Customer Relationship Management
By Don Peppers , Martha Rogers [Paperback 2002]
499 394 (21% OFF)
4 new & used from sellers starting at 378
In Stock. Ships Free to India in 1-2 days In "The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways.... more
10.

Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
By Mark Yarnell , Rene Reid Yarnell , Richard Poe [Paperback 1998]
902 686 (24% OFF)
31 new & used from sellers starting at 903
Available. Ships Free to India in 8-10 days How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the... more
11.

Overpromise& Overdeliver
By Rick Barrera [Paperback 2006]
395 312 (21% OFF)
In Stock. Ships Free to India in 1-2 days The old clich in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. How did extraordinary companies like TiVo, Best Buy, The Container Store, American Girl, and Washington Mutual come out of nowhere to virtually take over their respective... more
Other Editions: Ebook, Adobe pdf 2009 Ebook, Adobe pdf 2004
12.

Engines of Innovation
By Richard S Rosenbloom , William J Spencer , W J Spencer [Hardcover 1996]
1,800 1,476 (18% OFF)
5 new & used from sellers starting at 1,855
In Stock. Ships Free to India in 1-2 days
13.

The Experience Economy
By Ii B Joseph Pine , James H Gilmore [Paperback 2011]
795 612 (23% OFF)
20 new & used from sellers starting at 1,548
In Stock. Ships Free to India in 3-5 days Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.... more
14.

Harvard Book Review on Brand Management
By Erich Joachimsthaler , Harvard Business Review , David A Aaker [Paperback 1999]
595 458 (23% OFF)
19 new & used from sellers starting at 378
In Stock. Ships Free to India in 3-5 days With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of brands and products.... more
15.

Marketing Insights From A To Z: 80 Concepts Every Manager Needs To Know
By Philip Kotler [Hardcover 2006]
349 279 (20% OFF)
5 new & used from sellers starting at 349
In Stock. Ships Free to India in 1-2 days Microsoft Digital Rights: Sharing not allowed Printing not allowed. Copying allowed. In Marketing Insights from A to Z, marketing's most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it. Kotler highlights... more
Other Editions: Ebook, Microsoft reader desktop 2003
16.

Marketers Toolkit: The 10 Strategies You Need to Succeed
By Harvard Business School Publishing [Paperback 2006]
495 381 (23% OFF)
18 new & used from sellers starting at 524
In Stock. Ships Free to India in 3-5 days Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and... more
17.

Private Label Strategy: How to Compete with Store Brands
By Nirmalya Kumar [Hardcover 2007]
695 549 (21% OFF)
17 new & used from sellers starting at 843
In Stock. Ships Free to India in 1-2 days As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with... more
18.

Unleashing the Killer App: Digital Strategies for Market Dominance
By Larry Downes , Chunka Mui , Nicholas Negroponte [Paperback 2000]
595 488 (18% OFF)
29 new & used from sellers starting at 378
In Stock. Ships Free to India in 1-2 days When technologies, products, and services converge in radical, creative new ways, a "killer app" can emerge - a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The compass, the steam engine, the cotton gin, and the Model T were all killer apps that sent... more
Other Editions: Hardcover 1998
19.

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
By Jr James C Anderson , Nirmalya Kumar , James A Narus [Hardcover 2007]
1,250 988 (21% OFF)
24 new & used from sellers starting at 987
In Stock. Ships Free to India in 1-2 days Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he... more
20.

Yes! : 50 Scientifically Proven Ways to Be Persuasive
By Noah J Goldstein , Steve J Martin , Robert B Cialdini [Paperback 2009]
399 307 (23% OFF)
28 new & used from sellers starting at 595
In Stock. Ships Free to India in 1-2 days Persuasion is an art, but it is also a science--and researchers who study it have uncovered a series of hidden rules that can revolutionize the effectiveness of communication. Three top experts detail 50 of these ideas. Small changes can make a big difference in your powers of persuasion What one... more
Other Editions: Hardcover 2008