About the Author :
Adrian J Slywotzky has contributed to Demand: Cracking the Code of What People Really Desire. Adrian Slywotzky, Karl Weber as an author.
ADRIAN J. SLYWOTZKY -- cited by Industry Week as promising "to be what Peter Drucker was to much of the 20th century, the management guru against whom all others are measured"--is a director of Oliver Wyman. He is the author of the bestselling The Profit Zone (selected by BusinessWeek as one of the ten best books of 1998), Value Migration, and How to Grow When Markets Don't. He has also been published in the Harvard Business Review and the Wall Street Journal and has been a featured speaker at the Davos World Economic Forum, the Microsoft CEO Summit, the Forbes CEO Forum, and the Fortune CEO C
|Title:||Demand: Cracking the Code of What People Really Desire. Adrian Slywotzky, Karl Weber||Publisher:||Business Plus|
|Author:||Adrian J Slywotzky|
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