Get inside the head of a small business ownerHere?s what Fortune 500 marketers are saying about John Warrillow and his new book, Drilling for Gold: How Corporations Can Successfully Market to Small Businesses: "Warrillow provides thought-provoking and entertaining insight about the passion of entrepreneurs and small business owners. Drilling for Gold provides excellent advice for companies targeting small businesses." ?S. Jay Nalli, Vice President, Americas Small Business, IBM "John has successfully captured the knowledge he has gained from working with small business marketers and transformed it into a well-crafted and meaningful guidebook." ?Judy Hilvers, Senior Vice President, Corporate Marketing Citicorp Diners Club Inc. "Easy to read and easy to put into practice . . .this book should be read by anyone interested in increasing the effectiveness of their marketing (and selling) to small businesses." ?Elizabeth Weisser, Vice President, British Airways, USA More businesses will be born in the United States today than babies. More college kids would rather grow up to be an entrepreneur than the president of the United States. We?re living in the most entrepreneurial time in history, yet most companies fail to capitalize on the small business market. Fortune 500 corporations spend millions on advertising that goes mostly unread, segmentation models that can?t be implemented, and websites that get ignored. Drilling for Gold: How Corporations Can Successfully Market to Small Businesses grabs you by the collar and takes you through a four-step action plan for profiting in the small business market. You?ll discover:
|Title:||Drilling For Gold: How Corporations Can Successfully Market to Small Businesses||Publisher:||Wiley|
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