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A Framework for Marketing Management

A Framework for Marketing Management (Paperback)

By Author : Philip Kotler , Kevin Lane Keller 
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A Framework for Marketing Management Description

"Framework for Marketing Management" is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Book Details

Title: A Framework for Marketing Management
Publisher: Prentice Hall
Author: Philip Kotler , Kevin Lane Keller
Edition: Paperback
Edition Number: 5
ISBN: 0132539306
EAN: 9780132539302
No. of Units: 1
No. of Pages: 332
Publish Date: 2011-3-3
Binding: Paperback
Deliverable Countries: This product ships to Restricted International (Books).

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