A Framework for Marketing Management

A Framework for Marketing Management (Paperback)

By Philip Kotler 
Publisher: prentice hall
Edition: Paperback
Edition Number: 5
Language: English
ISBN: 0132539306
EAN: 9780132539302
No. of Units: 1
No. of Pages: 332
Publish Date: 20110201
Binding: Paperback
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R 510 In Stock.
Paperback 2002, 2nd Edition R 510 In Stock.
Paperback 2008 R 2,380 In Stock.
Paperback 2015, 6th Edition R 12,393 In Stock.

Description

"Framework for Marketing Management" is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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Specification

Title: A Framework for Marketing Management
Publisher: prentice hall
Author: Philip Kotler
Edition: Paperback
Edition Number: 5
Language: English
ISBN: 0132539306
EAN: 9780132539302
No. of Units: 1
No. of Pages: 332
Publish Date: 20110201
Binding: Paperback

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