A Framework for Marketing Management

A Framework for Marketing Management (Paperback)

By Philip Kotler , Kevin Lane Keller 
Publisher: Prentice Hall
Edition: Paperback
Edition Number: 5
ISBN: 0132539306
EAN: 9780132539302
No. of Units: 1
No. of Pages: 332
Publish Date: 2011-3-3
Binding: Paperback
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Description

"Framework for Marketing Management" is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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Specification

Title: A Framework for Marketing Management
Publisher: Prentice Hall
Author: Philip Kotler , Kevin Lane Keller
Edition: Paperback
Edition Number: 5
ISBN: 0132539306
EAN: 9780132539302
No. of Units: 1
No. of Pages: 332
Publish Date: 2011-3-3
Binding: Paperback

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