About the Book :
When it comes to getting ahead in life, who we know is as important as what we do. How do you draw people to you? Impress the powerful? Make an impact and extend your circle of acquaintances? Cultivate influential friends?
Suhel Seth, a man who knows almost everyone there is to know in the country, brings you the ultimate guide to social success. From the secret to throwing a successful party to the benefits of befriending the less important half of a couple, he gives you canny advice and strategies to become a successful networker.
Inspiring, provocative, and wise, Get to the Top is the ultimate book about wielding soft power.
About the Author :
Suhel Seth is the Managing Partner of Counselage India, the only strategic brand management and marketing consultancy in the country advising chairpersons and CEOs on branding and marketing.
His clients include R.K. Krishna Kumar of the House of Tata, S. Ramadorai of TCS, Analjit Singh of Max Hospitals, Pawan Munjal of Hero Honda, Sanjiv Goenka of the RPG Group, and Prannoy Roy of NDTV.
Suhel writes columns in The Financial Times, Hindustan Times, The Telegraph, and The Indian Express on current affairs and has co-authored two books on Calcutta with Khushwant Singh and R.K. Laxman.
|Title:||Get To The Top? The Ten Rules For Social Success||Publisher:||Ebury / Random House India|
|No. of Pages:||208|
There is a huge market potential for anything which can propel folks up the social ladder - BUT this is a big disappointment for the average middle class reader - while it purports to chart a course by using laws , sub rules etc - in reality its more about using the elevator and leveraging your elite connections if you were privileged enough to be in the upper strata like Seth . there is lot of name dropping and flaunting personal proximity that it smarts of a "disguised" plug for Seth' personal image and "brand". if you are looking to get to the top of the social pile the honest way - save your hard earned money - more practical books by Keith Ferrazi et al
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