Good Strategy / Bad Strategy (Paperback)

Good Strategy / Bad Strategy Book Description

About the Book :

Even though everyone is talking about it, there is no concept in business today more muddled than’strategy’. Richard Rumelt, described by McKinsey Quarterly as’a giant in the field of strategy’and’strategy’s strategist’, tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond.Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis andhis brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and thisis his long-awaited tour de force.

Content :

• Introduction
• Part I: Good and Bad Strategy
• Good Strategy is Unexpected
• Discovering Power
• Bad Strategy
• Why so much bad Strategy?
• The Kernel of Good Strategy
• Part II: Sources of Power
• Using Leverage
• Proximate Objectives
• Chain-Link Systems
• Using Design
• Focus
• Growth
• Using Advantage
• Using Dynamics
• Inertia and Entropy
• Putting it Together
• Part III: Thinking Like a Stategist
• The Science of Strategy
• Using Your Head
• Keeping your Head
• Notes
• Index.

Book Details

Customer Reviews : Good Strategy / Bad Strategy

Be the first one to review this product!

Have you used this product?

    

Discussion : Good Strategy / Bad Strategy