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About the Book :
Even though everyone is talking about it, there is no concept in business today more muddled than’strategy’. Richard Rumelt, described by McKinsey Quarterly as’a giant in the field of strategy’and’strategy’s strategist’, tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond.Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis andhis brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and thisis his long-awaited tour de force.
Part I: Good and Bad Strategy
Good Strategy is Unexpected
Why so much bad Strategy?
The Kernel of Good Strategy
Part II: Sources of Power
Inertia and Entropy
Putting it Together
Part III: Thinking Like a Stategist
The Science of Strategy
Using Your Head
Keeping your Head
About the Author :
Richard Rumelt a professor at UCLA’s Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.
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