Good Strategy / Bad Strategy (Paperback)

By 

Richard Rumelt

  (Author)

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Good Strategy / Bad Strategy Book Description

About the Book :

Even though everyone is talking about it, there is no concept in business today more muddled than’strategy’. Richard Rumelt, described by McKinsey Quarterly as’a giant in the field of strategy’and’strategy’s strategist’, tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond.Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis andhis brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and thisis his long-awaited tour de force.

Content :

  • Introduction
  • Part I: Good and Bad Strategy
  • Good Strategy is Unexpected
  • Discovering Power
  • Bad Strategy
  • Why so much bad Strategy?
  • The Kernel of Good Strategy
  • Part II: Sources of Power
  • Using Leverage
  • Proximate Objectives
  • Chain-Link Systems
  • Using Design
  • Focus
  • Growth
  • Using Advantage
  • Using Dynamics
  • Inertia and Entropy
  • Putting it Together
  • Part III: Thinking Like a Stategist
  • The Science of Strategy
  • Using Your Head
  • Keeping your Head
  • Notes
  • Index.
About the Author :

Richard Rumelt a professor at UCLA’s Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.

Book Details


Title: Good Strategy / Bad Strategy
Publisher: Profile Books
Author: Richard Rumelt
Edition: Paperback
Language: English
ISBN:

1846684803

EAN:

9781846684807

No. of Pages: 218
Deliverable Countries: This product ships to Restricted International (Books).

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The book Good Strategy / Bad Strategy by Richard Rumelt (author) is published or distributed by Profile Books [1846684803, 9781846684807]. This particular edition was published on or around 2011-6-9 date. Good Strategy / Bad Strategy has Paperback binding and this format has 218 number of pages of content for use. This book by Richard Rumelt is written in English language.
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