The Great Workplace: How To Build It,How To Keep It,And Why It Matters (Paperback)

The Great Workplace: How To Build It,How To Keep It,And Why It Matters Book Description

The Great Place to Work Institute develops the annual ranking of the Fortune 100 Best Companies to Work For. In this book, the authors explore the model of a Great Place to Work For-one which fosters employee trust, pride in what they do, and enjoyment in the people they work with. They answer the fundamental question, "What is the business value of creating a great workplace'" and brings the definition of a Great Place to work alive with anecdotes, best practices, and quotes from employees working at the best workplaces in the U.S.

Special Features

• GREAT PUBLICITY SUPPORT & LAUNCH: The book's launch will be timed with the 2011 FORTUNE Best Places to Work For list, a cover story in the FORTUNE mid-January issue. The Institute will retain a PR firm to aggressively seek media around the announcement of the 2011 FORTUNE 100 Best list, the GPTW Award Winners in April, and the announcement of the Small & Medium Best list published in HR Magazine in June. The Institute's expertise has been covered in a wide range of media outlets including Wall Street Journal, New York Times, CBS Sunday Morning, Financial Times, MarketWatch, Washington Post, Fast Company, and CEO World Magazine.
• PROMOTION THROUGH COMPANY EVENTS: The Institute sponsors conferences, workshops, and webinars throughout the year where the book will be promoted and available for sale, including their an annual conference in May attended by 450-700 professionals, and the annual Best Practices Forum, a workshop for 40-80 HR professionals. They also host regular webinars (80 to 120 attendees) and participate in at least one monthly speaking engagement, including regular appearances with the International Association of Business Communicators, SHRM and its regional affiliates, Ragan Communications, and HR Forum.
• EXTENSIVE CONTACT/CLIENT LIST: The Institute reaches as many 60,000 contacts a year through their mailing list (9,000 contacts), clients (1,000), international contacts through their affiliate network(4,000), and leased direct mail lists (60,000). They will promote the book through these lists, which are blasted every other week with messages that include the bimonthly Institute newsletter, marketing emails for events, and invitations to participate in their Best Companies competitions.
• WEBSITE: The Institute website achieves an average of 50,000 unique visits per month and will feature the book prominently.

About the Author
Michael Burchell, Ed.D. is a corporate Vice President with the Great Place to Work® Institute and a partner in the Institute's UAE affiliate. A sought after speaker at conferences around the world, he has worked with senior leaders in positioning the workplace as a competitive business advantage. Prior to joining the Institute, he focused on workplace development issues at W.L. Gore & Associates.

Jennifer Robin, Ph.D. is a Research Fellow at the Great Place to Work Institute. A former consultant with the Institute, she led the Advisory Practice, helping leaders integrate their organization's culture with its strategy and aligning efforts to be a great workplace. She currently teaches undergraduate, master's, and professional programs at Bradley University.

The Great Place to Work Institute is a global research and consulting firm with 40 affiliates around the world. The Institute produces the FORTUNE 100 Best Companies to Work For® Annual List and the Best Small & Medium Companies to Work for in America lists, in addition to best companies lists in 38 countries.

Table of Contents
Introduction: The Value of Creating Great Workplaces.

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  • SAS: Taking Care of Their Greatest Asset.

Credibility: "I Believe in My Leaders."

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  • PricewaterhouseCoopers LLP: Inspiring Excellence.
  • Google: Finding the Googlers in a Very Large Haystack.

Respect: "I Am a Valued Member of this Organization."

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  • General Mills: Developing Great Managers.
  • SC Johnson: A Family Company.

Fairness: "Everyone Plays by the Same Rules."

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  • Scripps Health: All for One and One for All.
  • CH2M HILL: Ownership as a Way of Life.

Pride: "I Contribute to Something Really Meaningful."

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  • Wegmans Food Markets: Proud of Their Contributions to Communities.
  • W. L. Gore & Associates: An Innovative Culture and a Culture for Innovation.

Camaraderie: "The People Here are Great!"

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  • Camden Property Trust: Building a Fun Community for Employees and Residents
  • Microsoft: Geniuses Welcome.

Global Perspectives: Great Workplaces Around the World.

Taking Action: Creating Your Great Workplace.

References and Resources.

Acknowledgments.

About the Authors.

Index.

Book Details

Title:	The Great Workplace: How To Build It,How To Keep It,And Why It Matters
Publisher:	Wiley India Pvt Ltd
Author:	Jennifer Robin Micheal Burchell
Edition:	Paperback
ISBN:	8126533056
EAN:	9788126533053
No. of Pages:	272

Deliverable Countries: This product ships to India, Sri Lanka.

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