|Paperback 2012||R 1,498||In Stock.|
About the Book :
One of Google's earliest employees takes us on a trip inside the hyper- energized company that broke the rules and rocked the world. Google is one of - if not THE - most successful, creative companies in the world. Its culture, success, and financial growth are desired and studied around the globe. This unprecedented insider's account will be read and discussed everywhere. Takes the reader into the most entertaining and competitive office you've ever encountered. Think Liar's Poker meets Microserfs for the reading experience. A rip-roaring read for that broad, committed audience of business book readers, supported by a strong and wide-ranging media campaign. ‘An enjoyable account of the struggles a creative marketing guy faced in the early days of Google, when the company was run by geeks with a messianic faith in "Efficiency, Frugality, Integrity"’ Andrew Keen, New Scientist Comparing Google to an ordinary business is like comparing a rocket to a wheelbarrow. No academic analysis or bystander's account can capture it. Now Douglas Edwards, Employee Number 59, takes readers inside the Googleplex for the closest look you can get without an ID card, giving readers a chance to fully experience the potent mix of camaraderie and competition that makes up the company that changed the world. Edwards, Google's first director of marketing and brand management, describes it as it happened. From the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners to the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently), through the physical endurance feats of the company's engineers (both on and off the roller- hockey field) to its ethos to always hire someone smarter than yourself, I'm Feeling Lucky captures for the first time the unique, self-invented, culture of the world's most transformative corporation. Welcome to the "Google Experience".