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Encyclopedia of Strategic Marketing Management

Encyclopedia of Strategic Marketing Management (Hardcover)

By Author : Volumes 

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Encyclopedia of Strategic Marketing Management Description

About the Book :

Encyclopedia of Strategic Marketing Management10 Volumes 1- Management Skills in Marketing2- Business Marketing Research3- Marketing Planning in a Total Quality Environment4- New Product Development5- The Psychology of Relationship Selling6- Strategic Competitive Intelligence in the Digital Age7- Competitive Strategies for Service Businesses8- Strategic Personal Branding9- Customer Advisory Board: A Strategic Tool10- Handbook of Cross Cultural Marketing

Book Details


Title: Encyclopedia of Strategic Marketing Management
Publisher: Jaico Publishing House
Author: Volumes
Edition: Hardcover
Edition Number: 1
Language: English
ISBN: 8179923916
EAN: 9788179923917
Publish Date: 2006-1-1
Binding: Hardcover
Category(s): Reference
Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Canada, Switzerland, China, Germany, Spain, Finland, France, United Kingdom, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, United States, South Africa.

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