Encyclopedia of Strategic Marketing Management (Hardcover)




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Encyclopedia of Strategic Marketing Management Book Description

About the Book :

Encyclopedia of Strategic Marketing Management10 Volumes 1- Management Skills in Marketing2- Business Marketing Research3- Marketing Planning in a Total Quality Environment4- New Product Development5- The Psychology of Relationship Selling6- Strategic Competitive Intelligence in the Digital Age7- Competitive Strategies for Service Businesses8- Strategic Personal Branding9- Customer Advisory Board: A Strategic Tool10- Handbook of Cross Cultural Marketing

Book Details

Title: Encyclopedia of Strategic Marketing Management
Publisher: Jaico Publishing House
Author: Volumes
Edition: Hardcover
Edition Number: 1
Language: English




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The book Encyclopedia of Strategic Marketing Management by Volumes (author) is published or distributed by Jaico Publishing House [8179923916, 9788179923917]. This particular edition was published on or around 2006-1-1 date. Encyclopedia of Strategic Marketing Management is available for use in Hardcover binding. The printed edition number of this book is 1. This book by Volumes is written in English language.
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