About the Book :
Encyclopedia of Strategic Marketing Management10 Volumes 1- Management Skills in Marketing2- Business Marketing Research3- Marketing Planning in a Total Quality Environment4- New Product Development5- The Psychology of Relationship Selling6- Strategic Competitive Intelligence in the Digital Age7- Competitive Strategies for Service Businesses8- Strategic Personal Branding9- Customer Advisory Board: A Strategic Tool10- Handbook of Cross Cultural Marketing
| Title: | Encyclopedia of Strategic Marketing Management | Publisher: | Jaico Publishing House |
| Author: | Volumes |
| Edition: | Hardcover |
| Edition Number: | 1 |
| Language: | English |
| ISBN: | 8179923916 |
| EAN: | 9788179923917 |
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