Encyclopedia of Strategic Marketing Management

Encyclopedia of Strategic Marketing Management (Hardcover)

By Volumes 
Publisher: Jaico Publishing House
Edition: Hardcover
Edition Number: 1
Language: English
ISBN: 8179923916
EAN: 9788179923917
Publish Date: 2006-1-1
Binding: Hardcover

Description

About the Book :

Encyclopedia of Strategic Marketing Management10 Volumes 1- Management Skills in Marketing2- Business Marketing Research3- Marketing Planning in a Total Quality Environment4- New Product Development5- The Psychology of Relationship Selling6- Strategic Competitive Intelligence in the Digital Age7- Competitive Strategies for Service Businesses8- Strategic Personal Branding9- Customer Advisory Board: A Strategic Tool10- Handbook of Cross Cultural Marketing
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Specification

Title: Encyclopedia of Strategic Marketing Management
Publisher: Jaico Publishing House
Author: Volumes
Edition: Hardcover
Edition Number: 1
Language: English
ISBN: 8179923916
EAN: 9788179923917
Publish Date: 2006-1-1
Binding: Hardcover

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