What Is Marketing? (Paperback)


Alvin J Silk

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What Is Marketing? Book Description

Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.

Book Details

Title: What Is Marketing?
Publisher: Harvard Business School Press
Author: Alvin J Silk
Edition: Paperback
Language: English




No. of Pages: 207
Publish Date: 2006-10-1
Binding: Paperback
Deliverable Countries: This product ships to India, Sri Lanka.

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The book What Is Marketing? by Alvin J Silk (author) is published or distributed by Harvard Business School Press [1422104605, 9781422104606]. This particular edition was published on or around 2006-10-1 date. What Is Marketing? has Paperback binding and this format has 207 number of pages of content for use. This book by Alvin J Silk is written in English language.
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