What Is Marketing?

What Is Marketing? (Paperback)

By Alvin J Silk 
Publisher: Harvard Business School Press
Edition: Paperback
Language: English
ISBN: 1422104605
EAN: 9781422104606
No. of Units: 1
No. of Pages: 207
Publish Date: 2006-10-1
Binding: Paperback
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Description

This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.
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Specification

Title: What Is Marketing?
Publisher: Harvard Business School Press
Author: Alvin J Silk
Edition: Paperback
Language: English
ISBN: 1422104605
EAN: 9781422104606
No. of Units: 1
No. of Pages: 207
Publish Date: 2006-10-1
Binding: Paperback

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