What Is Marketing?

What Is Marketing? (Paperback)

By Alvin J Silk 
Publisher: Harvard Business School Press
Edition: Paperback
Language: English
ISBN: 1422104605
EAN: 9781422104606
No. of Units: 1
No. of Pages: 207
Publish Date: 2006-10-1
Binding: Paperback
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Description

Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.

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Specification

Title: What Is Marketing?
Publisher: Harvard Business School Press
Author: Alvin J Silk
Edition: Paperback
Language: English
ISBN: 1422104605
EAN: 9781422104606
No. of Units: 1
No. of Pages: 207
Publish Date: 2006-10-1
Binding: Paperback

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