Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
| Title: | What Is Marketing? | Publisher: | Harvard Business School Press |
| Author: | Alvin J Silk |
| Edition: | Paperback |
| Language: | English |
| ISBN: | 1422104605 |
| EAN: | 9781422104606 |
| No. of Pages: | 207 |
| Publish Date: | 2006-10-1 |
| Binding: | Paperback |
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