INDUSTRIAL ECONOMICS (Paperback)

INDUSTRIAL ECONOMICS Book Description

In a clear and systematic manner, this book presents an exhaustive exposition of the various dimensions of industrial economics. The focus of the book is on understanding the behaviour of business firms under different market conditions. The concepts and tools of economic analysis relevant for business decision-making have been explained in detail. Both theoretical description and empirical research have been duly emphasized. Mathematical analysis has been used only where necessary for better clarity.

Salient features

Thoroughly updated text

A new chapter on Advertising Strategy

Expanded discussion of industrial policy and capital market in India

Econometric techniques for measurement of industrial efficiency


Enlarged treatment of several topics including organizational and market structures, economies of scope and gravity index with all these features; this is an ideal text for both undergraduate and postgraduate students of economics, engineering, and commerce and business management.

About the Author(s):
Dr. Barthwal obtained his B.Sc. and M.A. degrees from Agra University and Ph.D. from the Indian Institute of Technology, Kanpur. He joined the faculty of I.I.T. Kanpur in 1972. Currently he is a Professor of Economics in the Department of Humanities and Social Sciences at the Institute. His major fields of study are Industrial Economics, Economic Development and Econometrics. He has published a number of papers in these areas and guided Ph.D. research work of a number of students. He is the author of Industrial Economies published by Wiley Eastern in 1984, reprinted in 1985 and 1988.

Contents:
The Scope of Industrial Economics and Its History

Industrial Efficiency: Concepts and Measurement

The Organizational Form and Alternative Motives of the firm

The Elements of Market Structure, Market Conduct and the Conceptual Framework for the Study of Industrial Economics

Demand Analysis

The Cost Theory and Optimum Size of the Firm

Market Concentration

Diversification, Vertical Integration and Merger

Market Structure and Innovation

The Determinants of Profitability

Industrial Finance and Accounting

The Analysis of Financial Ratios and Relationships

Investment Decisions

Advertising Strategy

Pricing Decisions

The Growth of the Firm

Industrial Location Analysis

Government Regulation of Industry

Labour Productivity

Book Details

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