Business@ the Speed of Thought: Using a Digital Nervous System (Hardcover)

Business@ the Speed of Thought: Using a Digital Nervous System Book Description

In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.

About the Author :

Bill Gates has contributed to Business@ the Speed of Thought: Using a Digital Nervous System as an author. Gates is the chairman and chief executive officer of Microsoft Corporation. His vision and commitment regarding personal computing have been central to the success of Microsoft and in the advancement of software technology.

Collins Hemingway has contributed to Business@ the Speed of Thought: Using a Digital Nervous System . Arthur Rubinfeld, the architect behind Starbucks' expansion, helped build Starbucks into one of the world' s top brands.

As executive vice president at Starbucks, Rubinfeld built a multi-faceted store development and design organization with the talent, in-house processes, and systems necessary to execute rapid expansion. Under his leadership, Starbucks grew from 100 stores to nearly 4,000 stores worldwide, and established innovative co-tenancy and co-branding relationships with companies ranging from Wells Fargo to Barnes and Noble. Starbucks' store development capabilities

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•   By Sumit Jha 09 Aug 2008
  Digital nervous system

  After “The Road Ahead” comes new work from Mr. Bill Gates. As the title suggests, the book is about how companies can use information and communications technologies to transform all their operations. The introduction summarises the 12 key steps that will make digital information flow an intrinsic part of your company and at the end of every chapter, there are business lessons and diagnostic questions. The book mainly focuses on business activity but the book also deals with government, education, health care, and the army. There are 23 chapters divided in below six sections. I – Information Flow Is Your Lifeblood II - Commerce: The Internet Changes Everything III - Manage Knowledge to Improve Strategic Thought IV - Bring Insight To business Operations V - Special Enterprises VI – Expect The Unexpected Each of the section explains the topic thoroughly. He proposes that all government information being shared should be digital and that all government employees should use e-mail. He says that the use of information technologies will enable a company to perceive and react to its environment, to sense competitive challenges and customer needs. He affirms that in the 21st century, a new rule of business is that internet changes everything. This book is really very interesting read for all. Great work by Mr. Bill Gates.

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