Information Rules: A Strategic Guide to the Network Economy (Hardcover)

Information Rules: A Strategic Guide to the Network Economy Book Description

As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.
In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes say Carl Shapiro and Hal Varian. In "Information Rules", they reveal that many conventional economic concepts can provide the insight and understanding necessary to succeed in the information age.

Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a Web site, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, "Information Rules" is a guide to the winning moves that can help business leaders -- from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries -- navigate successfully through the information economy.

About the Author :

Carl Shapiro has contributed to Information Rules: A Strategic Guide to the Network Economy as an author. Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley.

Hal R Varian has contributed to Information Rules: A Strategic Guide to the Network Economy as an author. Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley.

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