Professional Search Engine Optimization with ASP.Net: A Developer's Guide to SEO

Professional Search Engine Optimization with ASP.Net: A Developer's Guide to SEO Book Description

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.

What you will learn from this book

Understand the criteria that influence search engine rankings

Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET

Use HTTP Headers to properly indicate the status of web documents

Create optimized content and cope with duplicate content effectively

Avoid being the victim of black hat SEO techniques

Understand and implement geo-targeting and cloaking

Use site maps effectively--for users as well as search engines

SEO enhancements that can easily be applied to an existing web site

Build a search engine-friendly e-commerce catalog

Who this book is for

This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a betterunderstanding of the technologies involved in search engine marketing.

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Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
As search engines have matured, they have moved away from simply relying on meta tags, keywords, and static page copy to establish their results. They now rely on XML data that is rendered dynamically, incoming links and numerous other factors that are inherently built into the architecture of sites. Additionally, as sites become more sophisticated, URLs, HTML, and CSS can become muddled an interfere with searchabiltiy. Web Services can scatter data throughout numerous other sites. Search Engine Optimization is no longer the job of a site manager or marketing staff, it must be built into the site from its inception. Professional Search Engine Optimization with ASP.NET provides ASP.NET developers with the information they need to avoid common pitfalls and the tips to incorporate in site development to assure that their site achieves optimal search ranking.
Topics include:
* Building SEO-Friendly URLs
* Using the HTTP Status Codes
* Avoiding Duplicate Content Problems
* SEO-Aware Presentation: HTML, JavaScript, and CSS
* SEO Using Web Syndication
* Speeding Up Indexing with Sitemaps
* Spam Penalties
* IP Cloaking, Geo-Targeting, and IP Delivery
* Foreign Language SEO
* Retrofitting an Existing site for SEO

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