The Mobile Revolution: The Making of Mobile Services Worldwide

The Mobile Revolution: The Making of Mobile Services Worldwide Book Description

The first comprehensive account of the explosion of mobile services, from multimedia messaging and camera phones to location-based services and mobile phone television, this book tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific.
The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.

Customer Reviews : The Mobile Revolution: The Making of Mobile Services Worldwide

Be the first one to review this product!

Discussion : The Mobile Revolution: The Making of Mobile Services Worldwide