Praise for Lightning in a Bottle
?Once you have caught Lightning in a Bottle, you will never look at ?new ideas? the same way again. David Minter and Mike Reid have developed a model with the potential to create immediate value for your company or organization.?
-H. Wayne Huizenga, founder and former chairman and CEO, Blockbuster Inc; owner, Miami Dolphins
?Lightning in a Bottle exposes why so few new products and services succeed in the marketplace, and what to do about it. It's not fancy or complicated-it just works.?
-George Dean Johnson, Jr., co-founder and former CEO, Extended Stay America
?I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business.?
-Mark R. Goldston, chairman and CEO, United Online, Inc. (includes NetZero, Juno, Classmates and MyPoints.com brands)
?Minter and Reid know what they are doing, and in Lightning in a Bottle share their keys to business success in language that is clear and compelling.?
-Al Baldocchi, private venture capitalist; member of the Board of Directors of Chipotle Mexican Grill
?Thunder, lightning, typhoons; Minter & Reid make it happen. The wisdom delivered in Lightning in a Bottle elevated our company's innovative, big idea to reality. Put down whatever you?re reading, and capture Lightning in a Bottle.?
-Tyler T. Tysdal, founder and president, SmartCare Family Medial Centers; managing partner, TIVIS Ventures
?You will never look at ?new ideas? the same way again.? -H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc.
?I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." -Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com brands
David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Blockbuster, Dole, Viacom, Sony and Einstein Bagels.
Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better. Lightning in a Bottle also explains the top 10 reasons ideas fail, plus the dirty secrets of the research world, such as:
--Why focus groups don?t work for new products
--How market segmentation is often a sham
--Why brainstorming in not effective in creating great new products
In the tradition of Execution and Good to Great, Lightning in a Bottle is the new must-have guide for business leaders.
About the Author :
David Minter has contributed to Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work as an author.
David Minter is Libby Shearn Moody Professor of English at Rice University. He is co-editor of The Harper American Literature and The Columbia Literary History of the United States. He is author of Heirs of Changing Promise: A Cultural History of the American Novel, 1890 1940; William Faulkner: His Life and Work; and The Interpreted Design.
|Title:||Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work||Publisher:||Sourcebooks|
|Author:||David Minter, Michael Reid|
|No. of Pages:||214|
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
Safe & Secure Shopping