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According to Cisco CEO and President John Chambers, when a company acquires technology-any technology-they are also acquiring people. In order for an acquisition to succeed, a company not only needs to be careful in the selection process, but also needs to have a culture in place that accepts the acquisition as quickly as possible.
Buying a company is easy. Making a success of that company post-acquisition is something else altogether and often meets with costly failure. No other company has used mergers and acquisitions as a strategic weapon more effectively than Cisco Systems. Throughout its acquisition of over seventy companies, Cisco avoided significant employee turnover and successfully leveraged the acquired firm's products and technologies to enhance Cisco's revenue growth.
In Inside Cisco, Silicon Valley insider Ed Paulson profiles Cisco's growth-by-acquisition strategy and the key people who molded Cisco into a business designed to acquire and assimilate other companies. By providing a behind-the-scenes perspective of its acquisitions, Paulson's investigative analysis of Cisco outlines a strategic and operational M&A framework that can be applied in any industry.
An insider reveals the core strategies behind Cisco's phenomenal success
Most savvy business observers agree that the major component in Cisco's phenomenal growth has been their unwavering commitment to expanding their product line through aggressive acquisitions. Since 1995, the "New Goliath," as Cisco is known throughout the business and finance communities, has acquired more than sixty companies. In this groundbreaking book, a Silicon Valley veteran, Ed Paulson, uses his strong connections to Cisco's management to reveal the M&A gospel according to Cisco.
Paulson explores how Cisco has used acquisitions to stay ahead of its competitors, analyzes their strategies and proven methods for incorporating new companies seamlessly, positively, and profitably. Paulson reveals the centerpiece of Cisco's acquisition strategy-one that is company-focused, culturally compatible, and retains staff. He examines how Cisco executives determine if a target company is compatible with Cisco's corporate culture and strategic outlook and describes the extraordinary lengths to which these executives will go to gain the loyalty of acquired people. This book details the Cisco methodology and illustrates how it can be applied to companies across industries.
Ed Paulson (Chicago, IL) is President of Technology and Communications, Inc., a business and technology consulting firm and a visiting professor at DePaul University's School for New Training. He is a Silicon Valley veteran with more than two decades of experience and the author of numerous business and technology books, most recently, "The Technology M&A Guidebook" (Wiley: 0-471-36010-4).
COURT HUBER, PhD, is a Director of the Executive MBA Program and Senior Lecturer, Department of Accounting, at the Univers
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