Here is a thorough and analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from the Japanese market as well as other selected countries.
About the Author :
Florian Kohlbacher has contributed to The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change as an editor.
FLORIAN KOHLBACHER is a visiting researcher at the Graduate School of International Corporate Strategy, Hitotsubashi University, Japan. Before, he was a Visiting Researcher at Hitotsubashi University, Tokyo, for two years, during which he conducted the research that led to this book.
|Title:||The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change||Publisher:||Springer|
|Author:||Florian Kohlbacher, Cornelius Herstatt|
|No. of Pages:||505|
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