The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change (Hardcover)

Cornelius Herstatt

(Editor)

Write a Review

28 %

List Price: Rs.

5,154
Our Price: Rs.

3,711
You Save: Rs.

1,443 (28%)

Available. FREE Shipping in India!
Ships in 4-5 business days.

New & Used from sellers starting at

The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change Book Description

Here is a thorough and analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from the Japanese market as well as other selected countries.

About the Author :

Florian Kohlbacher has contributed to The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change as an editor. FLORIAN KOHLBACHER is a visiting researcher at the Graduate School of International Corporate Strategy, Hitotsubashi University, Japan. Before, he was a Visiting Researcher at Hitotsubashi University, Tokyo, for two years, during which he conducted the research that led to this book.

Book Details

Title:	The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change
Publisher:	Springer
Author:	Florian Kohlbacher, Cornelius Herstatt
Edition:	Hardcover
Language:	English
ISBN:	3540753303
EAN:	9783540753308
No. of Pages:	505
Publish Date:	2008-10-31
Binding:	Hardcover

Deliverable Countries: This product ships to India, Sri Lanka.

Customer Reviews : The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change

Be the first one to review this product!

Discussion : The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change

No Discussion has been started. See Latest Discussions

All Discussion in Books

Our Price:	3,711

The Bodybuilding.com -...
349 499

Inferno: The New Robert Langdon Thriller

Hot Selling Books

Popular Searches

The book The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change by Florian Kohlbacher, Cornelius Herstatt (author) is published or distributed by Springer [3540753303, 9783540753308]. This particular edition was published on or around 2008-10-31 date. The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change has Hardcover binding and this format has 505 number of pages of content for use. This book by Florian Kohlbacher, Cornelius Herstatt is written in English language.

* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.