The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change (Hardcover)

By 

Florian Kohlbacher

  (Editor),

Cornelius Herstatt

  (Editor)
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The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change Book Description

Here is a thorough and analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from the Japanese market as well as other selected countries.

About the Author :

Florian Kohlbacher has contributed to The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change as an editor. FLORIAN KOHLBACHER is a visiting researcher at the Graduate School of International Corporate Strategy, Hitotsubashi University, Japan. Before, he was a Visiting Researcher at Hitotsubashi University, Tokyo, for two years, during which he conducted the research that led to this book.

Book Details


Title: The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change
Publisher: Springer
Author: Florian Kohlbacher, Cornelius Herstatt
Edition: Hardcover
Language: English
ISBN:

3540753303

EAN:

9783540753308

No. of Pages: 505
Publish Date: 2008-10-31
Binding: Hardcover
Deliverable Countries: This product ships to India, Sri Lanka.

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The book The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change by Florian Kohlbacher, Cornelius Herstatt (author) is published or distributed by Springer [3540753303, 9783540753308]. This particular edition was published on or around 2008-10-31 date. The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change has Hardcover binding and this format has 505 number of pages of content for use. This book by Florian Kohlbacher, Cornelius Herstatt is written in English language.
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