The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change

The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change (Hardcover)

By Florian Kohlbacher , Cornelius Herstatt 
Publisher: Springer
Edition: Hardcover
Language: English
ISBN: 3540753303
EAN: 9783540753308
No. of Units: 1
No. of Pages: 505
Publish Date: 2008-10-31
Binding: Hardcover
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Description

Here is a thorough and analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from the Japanese market as well as other selected countries.

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Specification

Title: The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change
Publisher: Springer
Editor: Florian Kohlbacher , Cornelius Herstatt
Edition: Hardcover
Language: English
ISBN: 3540753303
EAN: 9783540753308
No. of Units: 1
No. of Pages: 505
Publish Date: 2008-10-31
Binding: Hardcover

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