The Way Of The Dog (Paperback)

The Way Of The Dog Book Description

About the Book :

The Way of the Dog is based on Geoff Burch's sheepdog story - familiar to many from his international speaking activity and his previous book Resistance is Useless. He uses the analogy of a sheepdog herding sheep to describe a sales process with a reluctant customer who is steered, through obstacles to a position where a purchase is guaranteed. The book deals with this idea of inevitability and gives you a step by step road map to applying it to whatever your particular goals are. It combines the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, giving a book full of usable hints and tips. He explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your personal and business dealings.

Interesting Facts :

Hilarious, off the wall approach to dramatically improving your chances of getting what you want from lifeAuthor speaks around the world guaranteeing coverage and salesAuthor has proven track record

Contents :

AcknowledgementsThe Way of the Dog-The Story about the StoryThe Way of the Dog-Instructions for UseThe Way of the DogThe Way of the Dog in a NutshellAbout the Author

Book Details

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