About the Book :
The Way of the Dog is based on Geoff Burch's sheepdog story - familiar to many from his international speaking activity and his previous book Resistance is Useless. He uses the analogy of a sheepdog herding sheep to describe a sales process with a reluctant customer who is steered, through obstacles to a position where a purchase is guaranteed. The book deals with this idea of inevitability and gives you a step by step road map to applying it to whatever your particular goals are. It combines the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, giving a book full of usable hints and tips. He explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your personal and business dealings.
Interesting Facts :
Hilarious, off the wall approach to dramatically improving your chances of getting what you want from lifeAuthor speaks around the world guaranteeing coverage and salesAuthor has proven track record
AcknowledgementsThe Way of the Dog-The Story about the StoryThe Way of the Dog-Instructions for UseThe Way of the DogThe Way of the Dog in a NutshellAbout the Author