Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Paperback)

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Book Description

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

About the Author :

Geoffrey A Moore has contributed to Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets as an author. Geoffrey A. Moore is the author of four bestselling, highly infl uential business books: "Crossing the Chasm, Inside the Tornado, The Gorilla Game," and "Living on the Fault Line," He has made the understanding and effective exploitation of disruptive technologies the core of his lifeas work. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventures.

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