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Consumer Psychology for Marketing

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Edition: Paperback
Publisher: Cengage Learning

Consumer Psychology for Marketing Book Description

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewersa and usersa comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

Gordon Foxall has contributed to Consumer Psychology for Marketing as an author. Gordon Foxall is a Professor of Consumer Research at the Department of Commerce, University of Birmingham and Director of the Consumer Research Unit at the Birmingham Business School.


Publisher: Cengage Learning
Author: Gordon Foxall, G R Foxall, Foldsmith,
Edition Number: 2
Language: English
ISBN: 1861523718
EAN: 9781861523716
No. of Pages: 286
Publish Date: 1998-06-30
Binding: Paperback
Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa.

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Product Management  >  Marketing  >  Business & Economics
General  >  Consumer Behavior  >  Business & Economics
Research  >  Marketing  >  Business & Economics

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The book Consumer Psychology for Marketing by Gordon Foxall, G R Foxall, Foldsmith, (author) is published or distributed by Cengage Learning [1861523718, 9781861523716]. This particular edition was published on or around 1998-06-30 date. Consumer Psychology for Marketing has Paperback binding and this format has 286 number of pages of content for use. The printed edition number of this book is 2. This book by Gordon Foxall, G R Foxall, Foldsmith, is written in English language.
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