For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. <i>Wiley Pathways E-Business</i> begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.
About the Author :
Greg Holden has contributed to Wiley Pathways E- Business as an author.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Joel Elad has contributed to Wiley Pathways E- Business as an author. Joel Elad is the head of Real Method Consulting, a company dedicated to educating people on how to sell on the Internet, and eBay in particular, through training seminars, DVDs, books, and other media. He holds a Master's Degree in Business from UC Irvine, and a Bachelors Degree in Computer Science and Engineering from UCLA.
Joel has written several books in the field of e-commerce, including "Starting an Online Business All-In-One Desk Reference For Dummies," "eBay Your Business," and "How to Sell Anything on Amazon . . . and Make a Fortune!" He has contributed to "Entrepreneur" magazine
|Title:||Wiley Pathways E- Business||Publisher:||John Wiley & Sons|
|Author:||Greg Holden, Shannon Below, Joel Elad|
|No. of Pages:||480|
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