MAGIC BOX

Business Market Management: Understanding, Creating and Delivering Value (Hardcover)

By 

James Anderson

  (Author),

James A Narus

  (Joint Author)
Write a Review

Available.
New & Used  from  sellers starting at 
  • Business Market Management: Understanding, Creating and Delivering Value

Business Market Management: Understanding, Creating and Delivering Value Book Description

"Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.

Book Details


Title: Business Market Management: Understanding, Creating and Delivering Value
Publisher: Prentice Hall
Author: James Anderson, James A Narus
Edition: Hardcover
Language: English
ISBN:

0135226570
EAN:

9780135226575
No. of Pages: 448
Publish Date: 1998-11-30
Binding: Hardcover
Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa.

Similar Books


Books New Releases


Similar Items by Category

General  >  Management  >  Business & Economics
General  >  Marketing  >  Business & Economics
Advertising & Promotion  >  Business & Economics

Customer Reviews : Business Market Management: Understanding, Creating and Delivering Value

Be the first one to review this product!
Have you used this product?
    

Discussion : Business Market Management: Understanding, Creating and Delivering Value

No Discussion has been started.  See Latest Discussions

Start a new Discussion

Topic Title :
Description :
Revenge Wears Prada: The Devil Returns
Hot Selling Books

Popular Searches

The book Business Market Management: Understanding, Creating and Delivering Value by James Anderson, James A Narus (author) is published or distributed by Prentice Hall [0135226570, 9780135226575]. This particular edition was published on or around 1998-11-30 date. Business Market Management: Understanding, Creating and Delivering Value has Hardcover binding and this format has 448 number of pages of content for use. This book by James Anderson, James A Narus is written in English language.
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
Facebook Twitter Infibeam Blog Google Plus Pinterest
Newsletter Subscription

All Stores

Books

Your Account


Contact Us

Help


Others

Payment Options


Payment Options

Safe & Secure Shopping

Safe and Secure Shopping
Infibeam sites: BuildaBazaar.com | Picsquare.com     Copyright © 2007-2013 Infibeam.com and Affiliates