"Net Gain" is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community. "The best book on building businesses in the community-oriented environment of the Net. . . . A virtuoso effort".--"Digital Media".
About the Author :
Iii John Hagel has contributed to Net Gain: Expanding Markets Through Virtual Communities as an author.
Hagel is a principle in McKinsey's San Francisco office, where he coleads the firm's continuous relationship marketing practice.
Arthur G Armstrong has contributed to Net Gain: Expanding Markets Through Virtual Communities as an author.
Armstrong is a manager in McKinsey's New York Office. He has served a broad range of clients on virtual community initiatives.
| Title: | Net Gain: Expanding Markets Through Virtual Communities | Publisher: | Harvard Business School Press |
| Author: | Iii John Hagel, Arthur G Armstrong |
| Edition: | Hardcover |
| Language: | English |
| ISBN: | 0875847595 |
| EAN: | 9780875847597 |
| No. of Pages: | 235 |
| Publish Date: | 1997-3-1 |
| Binding: | Hardcover |
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