"Net Gain" is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community. "The best book on building businesses in the community-oriented environment of the Net. . . . A virtuoso effort".--"Digital Media".
About the Author :
Iii John Hagel has contributed to Net Gain: Expanding Markets Through Virtual Communities as an author.
Hagel is a principle in McKinsey's San Francisco office, where he coleads the firm's continuous relationship marketing practice.
Arthur G Armstrong has contributed to Net Gain: Expanding Markets Through Virtual Communities as an author. Armstrong is a manager in McKinsey's New York Office. He has served a broad range of clients on virtual community initiatives.
|Title:||Net Gain: Expanding Markets Through Virtual Communities||Publisher:||Harvard Business School Press|
|Author:||Iii John Hagel, Arthur G Armstrong|
|No. of Pages:||235|
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.