Net Gain: Expanding Markets Through Virtual Communities

Net Gain: Expanding Markets Through Virtual Communities (Hardcover)

By Iii John Hagel , Arthur G Armstrong 
Publisher: Harvard Business School Press
Edition: Hardcover
Language: English
ISBN: 0875847595
EAN: 9780875847597
No. of Units: 1
No. of Pages: 235
Publish Date: 1997-3-1
Binding: Hardcover
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Description

This text on competing successfully in the on-line world is organized into three sections: virtual communities as sources of power and profitability; establishing a virtual community; and the implications for firm and industry structure. Issues explored include managing new kinds of customer expectations, pertnering to leverage technological capabilities, and choosing where and how to compete. The text aims to help managers avoid the costly mistake of waiting before establishing a virtual community, and force them to rethink what they understand to be driving their businesses.
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Specification

Title: Net Gain: Expanding Markets Through Virtual Communities
Publisher: Harvard Business School Press
Author: Iii John Hagel , Arthur G Armstrong
Edition: Hardcover
Language: English
ISBN: 0875847595
EAN: 9780875847597
No. of Units: 1
No. of Pages: 235
Publish Date: 1997-3-1
Binding: Hardcover

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