Net Gain: Expanding Markets Through Virtual Communities (Hardcover)

By 

Iii John Hagel

  (Author),

Arthur G Armstrong

  (Author)
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Net Gain: Expanding Markets Through Virtual Communities Book Description

"Net Gain" is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community. "The best book on building businesses in the community-oriented environment of the Net. . . . A virtuoso effort".--"Digital Media".

About the Author :

Iii John Hagel has contributed to Net Gain: Expanding Markets Through Virtual Communities as an author. Hagel is a principle in McKinsey's San Francisco office, where he coleads the firm's continuous relationship marketing practice.

Arthur G Armstrong has contributed to Net Gain: Expanding Markets Through Virtual Communities as an author. Armstrong is a manager in McKinsey's New York Office. He has served a broad range of clients on virtual community initiatives.

Book Details


Title: Net Gain: Expanding Markets Through Virtual Communities
Publisher: Harvard Business School Press
Author: Iii John Hagel, Arthur G Armstrong
Edition: Hardcover
Language: English
ISBN:

0875847595

EAN:

9780875847597

No. of Pages: 235
Publish Date: 1997-3-1
Binding: Hardcover
Deliverable Countries: This product ships to India, Sri Lanka.

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The book Net Gain: Expanding Markets Through Virtual Communities by Iii John Hagel, Arthur G Armstrong (author) is published or distributed by Harvard Business School Press [0875847595, 9780875847597]. This particular edition was published on or around 1997-3-1 date. Net Gain: Expanding Markets Through Virtual Communities has Hardcover binding and this format has 235 number of pages of content for use. This book by Iii John Hagel, Arthur G Armstrong is written in English language.
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