Net Gain: Expanding Markets Through Virtual Communities

Net Gain: Expanding Markets Through Virtual Communities (Hardcover)

By Iii John Hagel , Arthur G Armstrong 
Publisher: Harvard Business School Press
Edition: Hardcover
Language: English
ISBN: 0875847595
EAN: 9780875847597
No. of Units: 1
No. of Pages: 235
Publish Date: 1997-3-1
Binding: Hardcover
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Description

"Net Gain" is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community. "The best book on building businesses in the community-oriented environment of the Net. . . . A virtuoso effort".--"Digital Media".
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Specification

Title: Net Gain: Expanding Markets Through Virtual Communities
Publisher: Harvard Business School Press
Author: Iii John Hagel , Arthur G Armstrong
Edition: Hardcover
Language: English
ISBN: 0875847595
EAN: 9780875847597
No. of Units: 1
No. of Pages: 235
Publish Date: 1997-3-1
Binding: Hardcover

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