Sony: The Private Life (Paperback)

Sony: The Private Life Book Description

Insightful, probing, and extremely well-written; in the genre of business and company profiles, this is as good as it gets.








Kirkus Reviews








Drawing on his unmatched expertise in Japanese culture and his unique, unlimited access to Sonys inner sanctum, John Nathan pulls the veil from one of the worlds most successful and secretive corporations. He uncovers persuasive evidence that Sonys biggest triumphas, from colour TV to CDs, and most calamitous failures, like the Betamax debacle and the vexed takeover of



Columbia



pictures, stem from a web of intense relationships that have always characterized its top ranks. He etches incisive portraits of the companys famously enigmatic cofounder, Akio Morita; its patrician autocratic CEO, Norio Ohga; and its edgy new leader, Nobuyki idei.






With authority and wit Nathan dispels the myths that surround Sony and crafts an unparalleled corporate drama.






An indispensable book for all students of
Japanese

business and the electronics industry.








Times Higher Educational Supplement








A well-written and entertaining sage.










Financial Times








Fascinating. An easy and an informative read.












Strategy








Contents







Acknowledgements




Preface




The founding fathers: In search of a postwar dream




IIbuka the Muse: from Talking Paper to Trinitron




Akio Morita: discovering

America






Morita the dazzler: The man behind the mask




Sonys first American: Lessons in logic from

Harvey



schein




Maestro Ohga: The art of profit




Extending the family: the tise of Mickey schulhof




One for chairman akio: the

Colombia



pictures acquisition




Hollywood



continued: Tailspin




Ohga and Schulhof: A tale of love and hubris




Idei the Heretic: Empires End





Index






About The author








John Nathan,

the Takashima Professor of Japanese Cultural Studies at the

University


of

California



,

Santa Barbara



, is the author of the definitive biography of the novelist Yukio Mishima and has translated the novels of both Mishima and Nobel laureate Kenzaburo Oe into English. he is also an Emmy Award-winning filmmaker.

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