Marketing: Essential Principles, New Realities (Paperback)

By 

Jon Groucutt

  (Author),

Peter Leadley

  (Author),

Patrick Forsyth

  (Author)

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Marketing: Essential Principles, New Realities Book Description

* A new textbook for the next generation of marketers

About the Author :

Jon Groucutt has contributed to Marketing: Essential Principles, New Realities as an author. Groucutt is a Senior Lecturer at the Business School, Oxford Brookes University, England. His personal research areas include complexity theory and its relationship to marketing.

Peter Leadley has contributed to Marketing: Essential Principles, New Realities as an author. Leadley completed an indentured apprenticeship in general engineering and progressed in industry to become a product manager. A change in career led him into the world of academia, rising to the position of Senior Lecturer in Marketing at the University of Humberside. He took early retirement in 1997.

Book Details


Title: Marketing: Essential Principles, New Realities
Publisher: Kogan Page
Author: Jon Groucutt, Peter Leadley, Patrick Forsyth
Edition: Paperback
Language: English
ISBN:

0749441143

EAN:

9780749441142

No. of Pages: 540
Publish Date: 2004-03-31
Binding: Paperback
Deliverable Countries: This product ships to Restricted International (Books).

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The book Marketing: Essential Principles, New Realities by Jon Groucutt, Peter Leadley, Patrick Forsyth (author) is published or distributed by Kogan Page [0749441143, 9780749441142]. This particular edition was published on or around 2004-03-31 date. Marketing: Essential Principles, New Realities has Paperback binding and this format has 540 number of pages of content for use. This book by Jon Groucutt, Peter Leadley, Patrick Forsyth is written in English language.
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