Marketing: Essential Principles, New Realities (Paperback)

Patrick Forsyth

(Author)

Available.

New & Used from sellers starting at

Marketing: Essential Principles, New Realities Book Description

* A new textbook for the next generation of marketers

About the Author :

Jon Groucutt has contributed to Marketing: Essential Principles, New Realities as an author. Groucutt is a Senior Lecturer at the Business School, Oxford Brookes University, England. His personal research areas include complexity theory and its relationship to marketing.

Peter Leadley has contributed to Marketing: Essential Principles, New Realities as an author. Leadley completed an indentured apprenticeship in general engineering and progressed in industry to become a product manager. A change in career led him into the world of academia, rising to the position of Senior Lecturer in Marketing at the University of Humberside. He took early retirement in 1997.

Book Details

Title:	Marketing: Essential Principles, New Realities
Publisher:	Kogan Page
Author:	Jon Groucutt, Peter Leadley, Patrick Forsyth
Edition:	Paperback
Language:	English
ISBN:	0749441143
EAN:	9780749441142
No. of Pages:	540
Publish Date:	2004-03-31
Binding:	Paperback

Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa.

Customer Reviews : Marketing: Essential Principles, New Realities

Be the first one to review this product!

Discussion : Marketing: Essential Principles, New Realities

No Discussion has been started. See Latest Discussions

All Discussion in Books

Ghana Must Go
349 499

Inferno: The New Robert Langdon Thriller

Hot Selling Books

Popular Searches

The book Marketing: Essential Principles, New Realities by Jon Groucutt, Peter Leadley, Patrick Forsyth (author) is published or distributed by Kogan Page [0749441143, 9780749441142]. This particular edition was published on or around 2004-03-31 date. Marketing: Essential Principles, New Realities has Paperback binding and this format has 540 number of pages of content for use. This book by Jon Groucutt, Peter Leadley, Patrick Forsyth is written in English language.

* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.