Marketing: Essential Principles, New Realities

Marketing: Essential Principles, New Realities (Paperback)

By Jon Groucutt , Peter Leadley , Patrick Forsyth 
Publisher: Kogan Page
Edition: Paperback
Language: English
ISBN: 0749441143
EAN: 9780749441142
No. of Units: 1
No. of Pages: 540
Publish Date: 2004-03-31
Binding: Paperback
Ships to India.

Description

* A new textbook for the next generation of marketers
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Specification

Title: Marketing: Essential Principles, New Realities
Publisher: Kogan Page
Author: Jon Groucutt , Peter Leadley , Patrick Forsyth
Edition: Paperback
Language: English
ISBN: 0749441143
EAN: 9780749441142
No. of Units: 1
No. of Pages: 540
Publish Date: 2004-03-31
Binding: Paperback

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