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Our Price: Rs 3,958Ships in 10-15 business days Delivers to India and Selected Countries. See Details
Edition: Hardcover
Publisher: Springer
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Mobile Commerce Book Description
Mobile Commerce gehArt zu den vieldiskutierten Themen, bei denen eine groAe Unsicherheit bezA1/4glich der zukA1/4nftigen Entwicklung festzustellen ist. Dieses Buch soll helfen, die Unsicherheit zu reduzieren und eine kommerzielle Nutzung des M-Commerce zu ermAglichen. Dazu werden die Bestimmungsfaktoren der zukA1/4nftigen Entwicklung und einer erfolgreichen kommerziellen Nutzung analysiert sowie zentrale Teilaspekte des Einsatzes mobiler EndgerAte dargestellt. Es wird deutlich, dass M-Commerce kein "Modethema," sondern der Beginn einer langfristigen Entwicklung hin zum "Electronic Aided Acting" ist, und damit elektronische UnterstA1/4tzung sowohl bei geschAftlichen Kommunikations- und Transaktionsprozessen als auch in Alltagssituationen und Notlagen beinhaltet. Ebenso deutlich wird, dass sich auch im M-Commerce kommerzielle Erfolge nur von jenen Unternehmen erzielen lassen, welche bestimmte Regeln des strategischen Marketing und Marketing-Controlling befolgen.
Publisher:
Springer
Author:
Jvrg Link, Jrg Link, Jarg Link,
Language:
German
ISBN:
3540000240
EAN:
9783540000242
No. of Pages:
300
Publish Date:
2007-11-30
Binding:
Hardcover
Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa.
Product Categories
General > Management > Business & EconomicsGeneral > Marketing > Business & Economics
Management Information Systems > Computers
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Pricing (Rs.):
| List Price: | 3,442 |
Sourcing Fee: 
|
516 |
| Infibeam Price: |
3,958 |
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