Introduction to International Marketing

Introduction to International Marketing Book Description

Lively and easy to read, the books in this series are clear, action-oriented and up-to-date guides to specific marketing topics. For those relatively new to marketing, those studying for CIM and other professional qualifications and even those taking MBAs, this series has quickly established itself as a valuable addition to any marketer or business person's library.

This very accessible book demystifies the language and jargon associated with international marketing, providing a comprehensible guide both for students and teachers of international marketing at CIM Diploma and undergraduate level and for professionals.

Keith Lewis has contributed to Introduction to International Marketing as an author. Lewis reaches International Marketing at the graduate level and is the Course Director for the Masters Program in Marketing at the University of Greenwich.

Matthew Housden has contributed to Introduction to International Marketing as an author. Housden is the head of the Division of Marketing at the University of Greenwich.

Matthew Housden has contributed to Introduction to International Marketing as an author. Housden is the head of the Division of Marketing at the University of Greenwich.

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