If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters--what fundraisers everywhere need to know--there would be only a small number of true gems deserving of the description, "nuggets of information."
Leading international fundraiser Ken Burnett, author of the classic "Relationship Fundraising," has identified and defined 89 such nuggets which he presents here as "The Zen of Fundraising," a fun read, one-of-a-kind look into what makes donors tick and-more importantly-what makes them give.
About the Author :
Ken Burnett has contributed to The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships as an author.
Ken Burnett is a lecturer and consultant on fundraising and communications for nonprofit organizations worldwide. He is director of Burnett Works Limited, The White Lion Press Limited, and Team Mailing Limited and is also chairman of the board of trustees for ActionAid- Britain's third largest international development agency. Burnett speaks at seminars and workshops throughout the world and has written and cowritten three books on fundraising communications and marketing, including "Friends for Life: Relationship Fundraising in Practice "(1996). Ken Burnett can be reached at www.kenburnett.co
|Title:||The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships||Publisher:||Jossey-Bass|
|No. of Pages:||163|
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