Consumer Behaviour

Consumer Behaviour Book Description

The book presents a comprehensive coverage of the subject with examples from the Indian scenario. The book stresses on consumer decision-making and clearly explains the five stages of problem recognition, information search, evaluation of alternatives, purchase and post-purchase behaviour. It also explains outlet selection and purchase.

The external environment and its influence on decision-making is highlighted. These are demographical, political, cultural and technological factors. Along with these, the internal determinants of beliefs, attitudes, personality, memory and values have also been discussed in this book.

Contemporary developments like E-consumer behaviour and consumer delight in place of consumer satisfaction have also been discussed.

Relevant case studies and review exercises are additional highlights of this book. With its clear style and systematic approach, this book would be extremely useful for students of Marketing Management. Management consultants and professionals would also find this book to be a valuable reference source.

In the second edition of the book some useful information has been added. This contains a small case. Other examples of Marketing strategies and Marketing implications have been added. One extra chapter on Changing Consumer Behaviour has been added. The book will be found of great help to all who are interested in getting a knowledge of Consumer Behaviour.

About the Author(s):
The author, Dr. Matin Khan , MBA, Ph.D. in Marketing, has retired as Head of the Department in Faculty of Business Administration of Lucknow University. Travelled extensively to Europe, Middle East, America and Australia, Dr. Khan, who is the author of two books, has guided a number of students for Ph.D. research works.

Contents:
Consumer Behaviour
Factors Influencing Consumer Behaviour
Models of Consumer Behaviour
Concept of Culture
Cultural Variations in Non-verbal Communications
Social Stratification
Group Influences on Consumer Behaviour
Information Search
Outlet Selection and Purchase
Attitude Development and Alternate Evaluation in Buying
Purchase Behaviour
Post Purchase Behaviour
Family Buying Influences, Family Life Cycle and Buying Roles
Life Styles
Diffusion of Innovation
Organisational Buying Behaviour
Customer Delight
Public Policy and Consumer Protection
E-consumer Behaviour
Consumer Research
Changing Consumer Behaviour
Case Studies.

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