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Unleashing the Killer App: Digital Strategies for Market Dominance

Unleashing the Killer App: Digital Strategies for Market Dominance (Paperback)

By Author : Larry Downes , Chunka Mui , Nicholas Negroponte 
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Unleashing the Killer App: Digital Strategies for Market Dominance Description

When technologies, products, and services converge in radical, creative new ways, a killer app can emerge--a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Now in paperback, the "Business Week" bestseller provides the tools, the techniques, and the proof that readers need to release the killer app within their organization.

Book Details


Title: Unleashing the Killer App: Digital Strategies for Market Dominance
Publisher: Harvard Business School Press
Author: Larry Downes , Chunka Mui , Nicholas Negroponte
Edition: Paperback
Language: English
ISBN: 1578512611
EAN: 9781578512614
No. of Units: 1
No. of Pages: 241
Publish Date: 2000-4-10
Binding: Paperback
Deliverable Countries: This product ships to India, Sri Lanka.

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