Unleashing the Killer App: Digital Strategies for Market Dominance (Paperback)

Unleashing the Killer App: Digital Strategies for Market Dominance Book Description

When technologies, products, and services converge in radical, creative new ways, a killer app can emerge--a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Now in paperback, the "Business Week" bestseller provides the tools, the techniques, and the proof that readers need to release the killer app within their organization.

About the Author :

Larry Downes has contributed to Unleashing the Killer App: Digital Strategies for Market Dominance as an author. Downes is a consultant, speaker and writer. He is an adjunct professor of law at Northwestern University

Chunka Mui has contributed to Unleashing the Killer App: Digital Strategies for Market Dominance as an author. Mui is a partner with Diamond Technology Partners, director of the Diamond Exchange, and executive editor of the business journal Context

Nicholas Negroponte has contributed to Unleashing the Killer App: Digital Strategies for Market Dominance as an author. Nicholas Negroponte is founding Chairman of the MIT Media Lab, Media Lab Europe, and the 2B1 Foundation, a nonprofit dedicated to bringing computer access to the most remote and poorest parts of the world.

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