Interactive Television Production (Paperback)


Mark Gawlinski


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Interactive Television Production Book Description

Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers.
This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design.
The accompanying web site contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book.
* Assumes no technical background but covers the subject comprehensively - a quick-start guide to the technology and processes of iTV
* Shows how to design for target audiences and implement usability research
* View best practice from real world case studies of leading iTV companies worldwide.

Book Details

Title: Interactive Television Production
Publisher: Focal Press
Author: Mark Gawlinski
Edition: Paperback
Language: English




No. of Pages: 288
Publish Date: 2003-6-18
Binding: Paperback
Deliverable Countries: This product ships to Restricted International (Books).

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The book Interactive Television Production by Mark Gawlinski (author) is published or distributed by Focal Press [0240516796, 9780240516790]. This particular edition was published on or around 2003-6-18 date. Interactive Television Production has Paperback binding and this format has 288 number of pages of content for use. This book by Mark Gawlinski is written in English language.
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