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Buzzmarketing: Get People to Talk about Your Stuff

Buzzmarketing: Get People to Talk about Your Stuff (Paperback)

By Mark Hughes 
R 963
R 732
[ R 231 Off ]
($ 11.71) (£ 6.96)
Imported Edition.
Publisher: Portfolio
Edition: Paperback
Language: English
ISBN: 1591842131
EAN: 9781591842132
No. of Units: 1
No. of Pages: 240
Publish Date: 2008-5-1
Binding: Paperback
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Description

In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy.
aThereas fake corporate marketing and then thereas real marketing. This is the "real" stuff for "real" people.a
aBen Cohen, co-founder of Ben & Jerryas Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketingawhich many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
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Specification

Title: Buzzmarketing: Get People to Talk about Your Stuff
Publisher: Portfolio
Author: Mark Hughes
Edition: Paperback
Language: English
ISBN: 1591842131
EAN: 9781591842132
No. of Units: 1
No. of Pages: 240
Publish Date: 2008-5-1
Binding: Paperback

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