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In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy.
aThereas fake corporate marketing and then thereas real marketing. This is the "real" stuff for "real" people.a
aBen Cohen, co-founder of Ben & Jerryas Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketingawhich many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
About the Author :
Mark Hughes has contributed to Buzzmarketing: Get People to Talk about Your Stuff as an author.
Mark Hughes is the CEO of the consulting firm Buzzmarketing and lectures widely on the subjects of word of mouth and buzz. He is a former executive of eBayas Half.com, PepsiCo, and Pep Boys.
|Title:||Buzzmarketing: Get People to Talk about Your Stuff||Publisher:||Portfolio|
|No. of Pages:||240|
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