Offering corporate CEOs and Internet entrepreneurs alike a much-needed framework for developing and analyzing e-commerce strategies, "Unchained Value" provides readers with the strategic firepower to rethink their businesses and benefit from the new economy.
The Internet Revolution has been broadly advertised -- yet corporations large and small remain completely unprepared for the long-term demands of the digital economy. Most have done little more than patch Web initiatives onto existing business structures.
In Unchained Value, Internet expert Mary Cronin argues that corporations will fail at e-business as long as they continue to use the traditional value chain as the strategic model for the enterprise. She introduces a radically new model for organization she calls the digital value system -- based not on static, internally focused "chains" but on dynamic, external webs of relationships that take full advantage of the power, flexibility, and opportunity of the digital arena. Using compelling case studies of online companies and innovative multinational firms in many industries, Cronin outlines four factors that define the new digital value system, and details the challenges and rewards of implementing and expanding this system to align the entire business with the Internet.
Offering corporate CEOs and Internet entrepreneurs alike a much-needed framework for developing and analyzing e-commerce strategies. Unchained Value provides readers with the strategic fire-power to rethink their businesses and benefit from the new economy.
About the Author :
Mary Cronin has contributed to Unchained Value: The New Logic of Digital Business as an author. Scott Guthery is CTO of Mobile-Mind, a wireless applications and software development firm headquartered in Boston, Massachusetts. He is also co-author of the popular "Mobile Application Development with SMS and the SIM Toolkit" and the definitive "Smart Cards: The Developer's Toolkit." An active contributor to international wireless standards groups, Guthery chairs the Architecture Working Group of ETSI's Smart Card Platform Project. Prior to founding Mobile-Mind, he led the development of the first Java Card(TM) at Schlumberger and the Smart Card for Windows operating system at Microsoft.
|Title:||Unchained Value: The New Logic of Digital Business||Publisher:||Harvard Business School Press|
|No. of Pages:||212|
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