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The Toyota Leaders: An Executive Guide
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Edition: Hardcover
Publisher: Vertical
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The Toyota Leaders: An Executive Guide Book Description
Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. "The Toyota Strategy" tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.
- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.
- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.
- Discover why Toyota thinks giving back to Japan and the world is a smart idea.
- Learn how a national healthcare system is a good thing for business.
This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.
Masaaki Sato has contributed to The Toyota Leaders: An Executive Guide as an author.
Masaaki Sato simply has no peer when it comes to reporting on the Japanese auto industry, his prominence dating back to the 1980's when he was on the auto beat for "Nikkei" (the Japanese "Wall Street Journal"). Currently an executive at Nikkei Business Publications, he is the author of highly regarded histories including one on the early days of home video technology (i.e., VHS vs. Betamax) and that has been adapted to the big screen. His most recent book is "The House of Toyota,"
Publisher:
Vertical
Author:
Masaaki Sato,
Language:
English
ISBN:
1934287237
EAN:
9781934287231
No. of Pages:
336
Publish Date:
2008-12-31
Binding:
Hardcover
Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa.
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