About the Author :
Matt Haig has contributed to Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time as an author.
Matt Haig is an acclaimed author and journalist. His titles include: Brand Royalty, E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook.
|Title:||Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time||Publisher:||Kogan Page|
|No. of Pages:||260|
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