Marketing: The Enyclopedic Dictionary

Marketing: The Enyclopedic Dictionary Book Description

Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, "Marketing: The Encyclopedic Dictionary" is a major contribution to the reference literature on marketing.
Building on lessons learned from the author's leading textbook, "Marketing, the Dictionary" contains over 3000 entries in total, including: * extensive cross-references * 700 longer articles exploring topics in considerable depth * 800 shorter entries * brief entries on thousands of marketing terms allowing managers and students easy access to authoritative but practical explanations of specific subjects.

"Marketing: The Encyclopedic Dictionary" offers an incomparable reference source in the subject of marketing . The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify its position as the most authoritative marketing reference book available.
"Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.

Mercer has contributed to Marketing: The Enyclopedic Dictionary as an author. MERCER is a leading global provider of consulting, outsourcing, and investment services, with more than 25,000 clients worldwide, including most of the Fortune 500. Mercer's global network of more than 18,000 employees, based in over 40 countries, provides integrated, worldwide solutions in financial and retirement security, healthcare, productivity, and employment relationships.

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