Strategisches Business- To- Business Marketing (German) (Hardcover)

Wulff Plinke

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Strategisches Business- To- Business Marketing (German) Book Description

Die richtige Strategie entscheidet uber den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Erganzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlekture jedes Marketingleiters gehoren. Nur wer diese Hinweise langfristig berucksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.

Book Details

Title:	Strategisches Business- To- Business Marketing (German)
Publisher:	Springer
Author:	Michael Kleinaltenkamp, Wulff Plinke
Edition:	Hardcover 2. Aufl.
Edition Number:	2
Language:	German
ISBN:	3540440909
EAN:	9783540440901
No. of Pages:	435
Publish Date:	2002-8-22
Binding:	Hardcover

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The book Strategisches Business- To- Business Marketing (German) by Michael Kleinaltenkamp, Wulff Plinke (author) is published or distributed by Springer [3540440909, 9783540440901]. This particular edition was published on or around 2002-8-22 date. Strategisches Business- To- Business Marketing (German) has Hardcover binding and this format has 435 number of pages of content for use. The printed edition number of this book is 2. This book by Michael Kleinaltenkamp, Wulff Plinke is written in German language.

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