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Strategisches Business- To- Business Marketing (German)

Strategisches Business- To- Business Marketing (German) (Hardcover)

By Editor : Michael Kleinaltenkamp , Wulff Plinke 
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Strategisches Business- To- Business Marketing (German) Description

Die richtige Strategie entscheidet uber den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Erganzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlekture jedes Marketingleiters gehoren. Nur wer diese Hinweise langfristig berucksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.

Book Details


Title: Strategisches Business- To- Business Marketing (German)
Publisher: Springer
Editor: Michael Kleinaltenkamp , Wulff Plinke
Edition: Hardcover
Edition Number: 2
Language: German
ISBN: 3540440909
EAN: 9783540440901
No. of Units: 1
No. of Pages: 435
Publish Date: 2002-8-22
Binding: Hardcover
Deliverable Countries: This product ships to Restricted International (Books).

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