Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave (Hardcover )

Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave Book Description

The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.

Jill Larson Sundberg has contributed to Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave . Jill Larson Sundberg is proud to be the wearer of a red hat, a woman of a certain age, and small business woman, who runs Access Marketing Systems and sells gift items and books to retailers all over the Upper Midwest. She first encountered the idea of Red Hat when she helped make the classic When I Am on Old Woman I Shall Wear Purple a bestseller. This is her first book. She lives outside Minneapolis.

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