Simmarketing (Student CD/Manual) (Paperback)


Nancy J Nentl


Craig Miller


Nentl Nancy


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Simmarketing (Student CD/Manual) Book Description

THE SIM SERIES is a set of five CD-based simulation modules (each accompanied by a print manual) that can be packaged separately or as a set with any marketing, sales, or management text and are designed to teach strategic decision making while reinforcing marketing and sales principles. Each module uses today's hottest marketing and financial analytics to underscore the importance of making quality management decisions. All of the modules stress the importance of optimizing short-term revenue gains and long-term profitability (customer lifetime value). Students will understand the challenge of aligning short- term and long-term goals, and recognize when these goals can be in conflict. The most unique selling feature of the modules and the hallmark of the Sim Series is "The PhisoTech Story." Each simulation features the continuing saga of PhisoTech, a niche player in the pharmaceutical industry, and its cast of engaging and sometimes eccentric characters. "The PhisoTech Story" is both entertaining and compelling, and is written specifically to enhance the cognitive involvement of students and inspire creative, analytical decision making.

Book Details

Title: Simmarketing (Student CD/Manual)
Publisher: Irwin/McGraw-Hill
Author: Nancy J Nentl, Craig Miller, Nentl Nancy
Edition: Paperback
Language: English




No. of Pages: 75
Publish Date: 2003-03-31
Binding: Paperback
Deliverable Countries: This product ships to Restricted International (Books).

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The book Simmarketing (Student CD/Manual) by Nancy J Nentl, Craig Miller, Nentl Nancy (author) is published or distributed by Irwin/McGraw-Hill [0072839694, 9780072839692]. This particular edition was published on or around 2003-03-31 date. Simmarketing (Student CD/Manual) has Paperback binding and this format has 75 number of pages of content for use. This book by Nancy J Nentl, Craig Miller, Nentl Nancy is written in English language.
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