Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form. This completely revised edition of our bestseller serves as a reference for structural design. All designs have been selected on account of their functional relevance and acceptability, and are stored in eps vector format on the enclosed CD-Rom. They can be easily scaled and modified to suit specific requirements.